CHANGE TO WIN: 85 YEARS OF CALLIGARIS HISTORY

”85 Years by honouring Tradition, respecting Ethic and working with Dedication. What can you say? An extraordinary force.
One of those extraordinary market forces with a miraculous edge to them, which stem from and bloom thanks to winning intuitions.

It is true that the culture of labour is fundamental and that good tradition yields good harvest. What's also true is that one can never rest on his laurels. What is necessary is the ability to adapt to the market, to reinvent oneself, to look back at the past, keeping one's roots well in mind but still staring straight and attentively into the future in order to understand it and, eventually, to anticipate it.

It is the obscure fog of the future that determines the success or failure of the choices which are made everyday.”


Excerpt taken from "Cambiare per Vincere": the story of Calligaris.
By Alberto Garlini (Author), publisher Il Sole-24 Ore

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