3 June 2010 - New Calligaris mono-brand Store in Spain
Located in the center of Valladolid at Puente Colgante 48, the new 260 mq. mono-brand store is stocked with the very best from the Calligaris collection - everything from tables and chairs, sofas and beds, lamps and design accessories. With its new exposition concept, Calligaris aims to communicate to the consumer the values that are such an integral part of its brand. The importance of innovation, in particular, and the Calligaris’s ability to renew itself, is shown in the clear and evident exposition of the latest novelties in the product line, which reflect the company’s evolution and continued growth. The importance of ingeniousness is also clearly evident through the functionality of particular products, such as the extendable tables located in the “Ingenious Zone”, where the story of their extension mechanisms (completely automatic, semi-automatic and manual) is explained and demonstrated.
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